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Morrisons Lets Grow Exhibition Bus Tour
The Morrisons Lets grow Exhibition bus campaign tour 2011
The Brief
The Morrison’s Let’s Grow programme aims to help schools capture the imagination of the nation’s children by showing them where food comes from and inspiring them to grow their own fruit and veg
Morrison’s supermarkets in conjunction with The Sun newspaper wanted to run a 6 week nationwide campaign promoting the initiative and approached Roadshow Promotions about using one of our Promotional Double Decker rental buses.
The bus needed to provide a safe environment for school children from the age of 5 – 13, where they can actively participate in planting a variety of vegetable seeds, watch a video presentation and learn about fresh food.
The Response
The bus to be branded internally and externally with Morrison’s Let’s Grow branding and colour scheme.
After lengthy discussions relating to the expected activities on board the bus we put forward our proposal for the interior, with reasoning attached.
We kept the interior layout simple and effective and suggested converting the upper deck in to a greenhouse, replacing ceiling panels with clear acrylic along with a large planting table to the centre of the midsection.
To the lower deck we would install horseshoe seating over the rear wheel arches along with 2 x LCD TV’s attached to a central DVD player
Morrison’s agreed with our concept and work began in drawing up plans and budgets.
The Result
15 weeks from order the fully vinyl wrapped and interior converted double decker bus left the factory.
The vehicle then commenced a 6 week tour of England, parking at local Morrison’s stores for each days events, ready for local school children to visit and learn.
The busm and store managed to cater to 2 scholl classes at a time with 1 class of children walking around the store, the other class being entertained on the bus with half upstairs planting seeds the other half on the lower saloon watching the video each aspect taking approx. 1/2 hour
Overall the event was a HUGE sucess with Morrisons, the Sun and Schools loving the experience.
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