McVities Exhibition Bus Tour

McVities Exhibition bus Case Study relating to their 1 week tour of the UK using one of our double decker mobile exhibition buses

The Brief

Approached by McVities the biscuit maker to provide an exhibition bus to go around the major supermarket HQ’s to promote and exhibit the latest breakfast bar, the interior needed to be dressed like the interior of a barn

The Response

We suggested one of our mobile exhibition vehicles, this particular one being a double decker exhibition bus, which had a fairly open plan upper saloon making it easier to dress for the occasion. McVities agreed

The Result

Once branded and the interior dressed for the tour the mobile exhibition vehicle set off for London for the start of the tour and for the next 5 days visited each of the main supermarket HQ’s promoting the new breakfasr bar


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