Liverpool Hope University with project managagement from Bauer Media will be operating the promotional bus throught November, January and February . The Awareness Campaign bus will be used to promote both of their campuses, their courses and the Universities friendly atmospher
Bauer Media will supply an onboard project manager, street team staff and local on-air advertising and social media other staff aboard the promotional bus will be University Lecturers and current stuudents who will discuss course material and student life with visitors.
The bus will spend part of its tour visiting schools within its catchment area the remaining part will be used to undertake high street marketing.
Stage one of the awareness campaign is visiting local schools and colleges within the north west Mon-Fri with Saturdays being used as public access days on pedestrianised High streets within the region