Dulux Paints and The Sun Newspaper Promotional Bus

Case Study outlining the hire of a promotional bus for The Sun and Dulux Paints, covering the selection, response and result of the request

The Brief

News International Approached us requiring a 7 month hire of a branded and converted promotional bus to coninside with a promotion run in the Sun newpaper for Dulux Paints

The Response

We recommended the use of one of our double decker promotional buses, which at the time was a blank canvas with no interior conversion

News International and Dulux agreed and we sent the bus off to have a basic interior conversion

The Result

The bus visited a variety of locations over the seven month hire period including a school in Wales, Hospital Radion Station, and a Community Centre, each of these locations being redecorated using Dulux Paints and materials


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